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“The modern movement for gay rights was jump-started by Stonewall, and it’s still a battle for the lives of LGBT people - not about selling trinkets and clothes with rainbow colors. “Major corporations have turned LGBT struggles into marketing moments to make themselves look good,” said Bill Dobbs, a longtime New York gay activist. Not everyone praises the Pride merchandising, which some see as thinly disguised corporate promotion.
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“But the retail landscape turned out to be different the fear of backlash by supporting LGBTQ consumers never materialized in any meaningful way.” “A dozen years ago, the conventional wisdom among retailers was that reaching out to the LGBTQ community means losing to the rest of consumers,” Macias said. The LGBTQ presence in retail has never been as visibly mainstream as in 2019. It took decades, but American businesses in recent years have introduced more LGBTQ-themed items, no longer considering them anathema to mass marketing. The retail push in large part is commemorating the 50th anniversary of the Stonewall uprising, days of protests touched off by a police raid on the Stonewall Inn in New York City’s Greenwich Village in the early morning hours of June 28, 1969.
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Millennials, you've got this all wrong: You need to stop 'saving' for retirement Ohio farmland is underwater: That's big trouble for the corn industry On Saturday, it sponsored an inaugural “Love Run” race, complete with rainbow medals. In Oklahoma City, the locally owned Red Coyote Running and Fitness displayed shoes with rainbow Pride flags planted in them. It was no problem, with each store trying to outdo the others.” “I was shocked that in Middle America, we were being celebrated. “When I went home to Fresno, where I was bullied at the mall as an effeminate kid, I was looking at so many stores with rainbow flags, Pride displays and same-sex families set up in the windows,” Macias said. He was taken aback by what he saw visiting his childhood hometown, Fresno, California, in an agricultural part of the state politically distant from liberal Los Angeles and San Francisco.